Sevimli Dad

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M&T LTD

Founded in 1993, M&T LTD firm began its journey producing 200–300 kilograms of sausages per day in its early years. What started as a simple production line gradually evolved into a large-scale manufacturing complex equipped with modern technologies. Today, the company has the capacity to produce over 20 tons of sausages, frankfurters, and delicatessen meat products daily.

About the "Sevimli Dad" brand

Created by M&T LTD, the Sevimli Dad brand was for many years available exclusively in company-owned stores, becoming an integral part of daily menus. Growing with the love and loyalty of its customers, the brand now has a strong presence in major supermarkets and across a wide retail network nationwide. Sevimli Dad is memorable not only for its name but also for its variety, offering flavors to suit every palate.

About the brand's categories

In terms of product diversity, Sevimli Dad stands out as one of the country’s leading producers of meat and meat products. Its portfolio includes cooked sausages, semi-smoked and dry-cured sausages, frankfurters, and delicatessen items. This broad selection has made the brand a strong name, appealing to different audiences both in terms of taste and usage.

The Brand’s Purpose

Sevimli Dad was created to provide people with quick, convenient, and delicious choices for their daily meals. The need for greater taste and variety in the meat products market played a key role in shaping the brand. Its purpose was to offer flavors that make it easy to set the table without worrying about what to cook. Today, Sevimli Dad is the embodiment of that convenience.

Production and Quality – Technology, Certifications, and Processes

The production process is organized in strict accordance with international quality and food safety standards. All products are manufactured fully in line with traditional principles. An integrated management system, compliant with the requirements of ISO 9001:2015 and ISO 22000:2018 international standards, has been implemented at our facility.

The production process is based on a technological chain that begins with raw material intake and includes multiple stages. Depending on the type of product, processes such as shaping, thermal treatment, cooling, and drying are applied. For example, raw smoked sausages are kept in specialized chambers for up to 30 days until they achieve full flavor and readiness.

Relying on years of experience, we are always ready to meet the demands of tomorrow. In the future, we will continue to maintain our place on family tables — thanks to our evolving product range, rising quality standards, and unwavering system of values.